If only there had been sites arguing that for the better part of a decade… But I digress.īut the driving force behind Miller’s success on the sales charts is that he’s really connecting with fans. The NY Times points out that Miller is one of a generation of hip hop artists recognizing that “free music is an investment that pays off.” Shocking. But, of course, the real key was the internet. And he did so without having a single playing on the radio (another thing that old-timers insist is a “must.”) While he had some help from truly indie label Rostrum, he also worked with INgrooves and Fontana for distribution, and apparently it all worked well enough. Miller sold about 150,000 copies of his debut album last week and became the first indie artist to debut at the top of Billboard in well over a decade. I don’t think much of the Billboard charts, but if people want those kinds of traditional metrics, there you go.
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Rapper Mac Miller recently debuted at the top of the Billboard charts with his debut album, despite not working with a major label. But still, some keep asking, where are the “chart topping” artists that come out of the internet, without a major label. For years, we’ve pointed to tons of artists who would never have found success in the old “major label” system (or who bounced out of that system after not scoring the massive hit), but who are now able to make a very, very good living thanks to new business models and doing little things like connecting with fans. To hear some people tell the story, there’s no way to become a super successful musician embracing the internet and what it allows, unless you give in and sign a deal with a major label. Drop a like for 2022 rankings when the cyphers come out.Tue, Nov 22nd 2011 12:57pm - Mike Masnick This list was very fun to make, especially because I enjoy seeing the freshman class cyphers every year. The 2021 XXL freshman class cyphers were released this week and I decided to have a little fun and rank all of them, all the way back to 2011. Producers: Bobby Carter, Morgan Noelle Smith Creative Director: Bob Boilen Audio Engineer: Josh Rogosin Videographers: Morgan Noelle Smith, CJ Riculan, Beck Harlan, Khun Minn Ohn Production Assistants: Catherine Zhang, Téa Mottolese Photo: Eslah Attar/NPR. Mac Miller (Vocals), Thundercat (Bass), Justus West (Guitar), Klynik (Keys), Joe Cleveland (Bass), Kendall Lewis (Drums), Robin Fay-Massie (Violin), YaShauna Swan (2nd Violin), Lelia Walker (Viola), Melanie Hsu (Cello) Thundercat put on a dazzling shaker routine and played the deep centerpiece bass line on "What's The Use?" These Swimming iterations don't veer far away from the recorded versions, but here, his lyrics seem easier to interpret under live instrumentation. Throughout the years, however, Mac has brushed himself off and put it in the music.įor this performance, Mac Miller invited frequent collaborator Thundercat, who graced the Tiny Desk last year and will join Mac on tour this fall. These consecutive triumphs amassed plenty of fame, fortune and insurmountable obstacles, causing a stumble here and there. 1 on the Billboard 200, the first independently distributed debut album to do so since 1995's Dogg Food by Tha Dogg Pound. His 2011 album, Blue Slide Park, reached No. After his big splash, he's been able to find a groove and consistently release quality rap records, ultimately keeping his name in the conversation with the other young greats. We were introduced to Mac Miller via 2011's XXL Freshman Class, which featured a special crop of MCs such as Kendrick Lamar, Meek Mill and YG, all of whom are now considered in the upper echelon of hip-hop. With nearly a decade under his belt at 26 years old, these words ring like an artist twice his age.
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Backed by a piano loop and a string quartet, he reflected on his journey's peaks and valleys thus far.
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On "2009," he rubbed his chin with clinched eyes, looking like a young man who's beginning to crack the code. It's the first time he's performed tracks from his new album, Swimming, in front of an audience.
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6, 2018 | Bobby Carter There was a shift in Mac Miller's boisterous demeanor as he started the third of his three-song Tiny Desk set.
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Thundercat)" and "2009" at the Tiny Desk.ĭid you know you can watch new Tiny Desk Concerts on npr.org ONE WEEK before they go up on YouTube? Click here: ?Īug. Watch Mac Miller play "Small Worlds", "What's the Use? (Feat.